If I were Hsieh's campaign manager ...

I would have used these slogans in our signs, ads and campaign literature:

• "Yes to economic ties, no to the One China principal" or perhaps "Yes to trade, no to political concessions"
• "Globalization and diversification"
• "Push for three links, reject One China"
• "Look to the future, not to the past"
• "Absolute power corrupts absolutely"
• "Let's built a sustainable future together"

I also would have kept "和解共生" and "拒絕一中市場," and I personally would have tried to focus more on the "one side, one country" argument more so that Ma couldn't just wiggle out with his vague "We are sovereign and independent" position.